Creating Deals and Promotions
Attract new customers and reward loyal ones by posting deals and special offers on Downtown+. Here's everything you need to know.
Who Can Post Deals?
Only business owners with claimed and verified business profiles can post deals.
Prerequisites
You'll need a Downtown+ account with a claimed and verified business profile. Visit the Contribute page to sign in or create an account.
For detailed instructions, see the Getting Started with Downtown+ Tampa guide.
Types of Deals You Can Create
Discount Types:
- Percentage Off – "20% off all services"
- Fixed Amount – "$10 off purchases over $50"
- BOGO – Buy one, get one free or discounted
- Special Price – "Lunch special: $7.99"
Deal Duration:
- Limited-time offers (specific dates)
- Recurring deals (every Tuesday, happy hour daily)
- No expiration (ongoing promotions)
Creating Your Deal
From your Dashboard:
Step 1: Click "Post Deal"
- On the Deals card, click "Post Deal"
- Note: You must have a claimed and verified business profile
Step 2: Basic Information
- Deal name/title
- Short description of the offer
- Discount amount and type
Step 3: Set Dates
- Start and end dates
- Recurring schedule if applicable
Step 4: Add Details
- Full terms and conditions
- Restrictions or limitations
Step 5: Visual Content
- Promotional graphic or product photos
Tampa-Specific Deal Ideas
Gasparilla Season:
- Pirate-themed promotions
- "Show your beads" discounts
- Parade day specials
- Gasparilla weekend packages
Game Day Deals:
- "Show your Bucs ticket" discounts
- Lightning game night specials
- Pre/post-game happy hours
- Sports fan appreciation
Ybor City Nightlife:
- Late-night dining deals
- Weekend entertainment specials
- First Friday promotions
- Latin music night discounts
Riverwalk Explorer:
- "Show your Water Taxi ticket" offers
- Multi-attraction packages
- Waterfront dining specials
- Sparkman Wharf promotions
Cuban Sandwich Specials:
- Celebrate Tampa's signature dish
- Lunch combo deals
- Heritage food promotions
Types of Promotions
Happy Hour:
- Daily recurring timeframe
- Discounted food/drinks
- Waterfront sunset specials
Day-Specific Deals:
- "Taco Tuesday: $2 tacos"
- "Wine Wednesday: Half-price bottles"
- Game day specials during football season
Seasonal Offers:
- Gasparilla Season deals (January-March)
- Summer specials
- Holiday promotions
New Customer Incentives:
- First-time customer discounts
- Welcome offers for visitors
After Posting
- Approved – High-quality deals go live immediately
- Pending Review – Typically 2-4 business days
- Rejected – Issues declined with reason provided
Deal Redemption
How Customers Use Deals:
- Show the deal page on phone
- Mention they saw it on Downtown+
- Use a promo code if specified
- Show game ticket for sports specials
Measuring Success
Track Performance:
- Ask customers how they found out
- Track redemption codes
- Monitor new customer visits
- Compare sales during promotion period