How to Create Your Business Profile

How to Create Your Business Profile

Step-by-step guide for business owners to create and optimize their Downtown+ profile.

Written by

Downtown+

Community Platform

Published:10/10/2025

Creating Your Business Profile on Downtown+

Ready to showcase your Dunedin business? Here's everything you need to know about creating a professional profile on Downtown+.

Prerequisites

You'll need a Downtown+ account to create a business profile. Visit the Contribute page to sign in or create an account.

For detailed instructions on account creation, email verification, and dashboard navigation, see the Getting Started guide.

Creating Your Business Profile

From your Dashboard:

Step 1: Click "Add Profile"

  • On the Profiles card, click "Add Profile"
  • A modal will appear asking you to choose profile type

Step 2: Select "Business Profile"

  • Choose "Business Profile" from the options
  • You'll be redirected to the business profile creation form

Step 3: Fill Out Your Business Information

  • Complete all required fields (see below)
  • Add optional information for better visibility
  • Upload photos and media

Step 4: Submit for Review

  • Review your information for accuracy
  • Click "Submit"
  • High-quality profiles may be approved immediately, or sent for review (2-4 business days)

Required Information

You must provide these fields to submit a business profile:

Required Fields:

  • Business name
  • Business type (restaurant, retail, service, etc.)
  • Physical address
  • At least one category tag (multiple categories allowed)
  • Brief description (150 characters maximum)
  • Main profile image (your logo or storefront photo)

Optional But Recommended

Contact Information:

  • Phone number
  • Email address
  • Website URL
  • Secondary address

Operating Hours:

  • Regular business hours by day (defaults will be used if not specified)
  • Special hours or "Always Open" option
  • Custom hours text for complex schedules
  • Note spring training season variations if applicable

Additional Visual Content:

  • Additional photos (interior, products, team) - available for verified businesses
  • Video introduction (for verified profiles)

Additional Information:

  • Extended description (up to 1000 characters)
  • Social media links (Facebook, Instagram, Twitter, etc.)
  • Trail-friendly amenities (bike parking, water stations)

Dunedin-Specific Tips

Highlight Your Location:

  • Mention proximity to Pinellas Trail for trail-friendly businesses
  • Note distance from TD Ballpark or downtown Dunedin
  • Include Main Street location or waterfront access if applicable

After Submission

Your submission will receive one of three statuses:

  1. Approved – High-quality profiles are approved immediately and go live right away
  2. Pending Review – Some submissions require manual verification (typically 2-4 business days)
  3. Rejected – Submissions with issues are declined with a reason provided

What happens after approval:

  • You'll receive an email notification
  • Your business becomes discoverable immediately
  • You can log in anytime to update your information

Profile Best Practices

Write a Compelling Description:

  • Explain what makes your business unique
  • Include your specialties and services
  • Use keywords customers might search for
  • Keep it conversational and authentic
  • Stay within the 150 character limit for the brief description

Choose Great Photos:

  • Use high-quality, well-lit images
  • Show your space, products, or services
  • Include your team if appropriate
  • Update photos seasonally or as your business changes

Keep Information Current:

  • Keep business hours up to date
  • Add new services or products as they become available
  • Refresh photos regularly
  • Keep contact information accurate
  • Review your profile periodically to ensure accuracy

Need Help?

If you run into any issues or have questions, contact our support team. We're here to help Dunedin businesses succeed!

Submit Your Business